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Money Success with Joel Marks Joel Marks
105.3 WBRW
105.3 The Bear — Rock That Roars
105.3 The Bear is the New River Valley’s Classic Rock powerhouse, delivering the all-time rock favorites listeners know and love, from the classic hits that defined a generation to the rock anthems that followed into the new millennium.
The Bear is powered by entertaining local personalities, including the Hot Wings & Beer Morning Show, MJ in the Midday and Kicking It with Kyle every weekday afternoon. At 5 p.m., Road Rage with Kyle delivers an hour of familiar Classic Rock memories to help listeners finish the workday and make the drive home.
The Bear is also deeply connected to New River Valley sports featuring high school football and especially as the flagship station for Virginia Tech Football and Basketball, The Bear is home to The Roth Report, featuring legendary Virginia Tech broadcaster and sports expert Bill Roth.
The Bear reaches men and women 25–54, with strong appeal extending into older listeners who grew up with the music and continue to embrace the rock they love.
This is an established, active audience with careers, households and significant purchasing power. They have the financial resources to make meaningful purchasing decisions—and they're not afraid to spend when they find products and businesses they trust.
The Bear delivers great Classic Rock, strong local personalities, Virginia Tech sports and an audience with the means and willingness to spend.
105.3 The Bear — Rock That Roars. Classic Rock for the New River Valley.
107.1 WPSK
WPSK XL — The New River Valley’s Country Super Station
WPSK XL is the New River Valley’s Country Super Station, proudly serving the region for nearly 60 years. Simulcasting on two powerful frequencies, WPSK has long been a trusted favorite throughout Pulaski County and the New River Valley, including Radford, Christiansburg, Blacksburg, and Dublin. With the addition of WVXL in 2024, WPSK XL now provides expanded coverage south beyond Wytheville and north beyond Salem.
More than just country music, WPSK XL is deeply connected to the communities it serves. The station keeps listeners informed with local news, weather, community information, and coverage of Pulaski County and Christiansburg High School football. WPSK XL is a station that understands the New River Valley and the people who call it home.
Listeners start their mornings with local favorite Curtis in the Morning, followed by Kyle Graham, who keeps listeners entertained and engaged throughout the workday. On the drive home, Virginia country radio veteran Pam Garrison delivers the perfect mix of entertainment, information, and great country music.
WPSK XL primarily targets adults 25–54, while also attracting both younger and older listeners who share a love for country music. The station blends today’s popular country artists with classic country favorites, creating a unique music mix that keeps listeners coming back.
With decades of heritage, expanded coverage, strong local programming, and a loyal audience, WPSK XL is more than a country station — it’s a part of the New River Valley.
WPSK XL — The New River Valley’s Country Super Station.
WRAD
WRAD — New River Valley’s News, Talk & Sports Leader
WRAD is the trusted voice for news, talk, weather and sports across the New River Valley.
From breaking news and business updates to compelling talk, local information and live sports, WRAD delivers the content listeners depend on throughout their day. The station combines nationally recognized programming from Fox News, Salem Media, Bloomberg and Westwood One Sports with a strong commitment to local coverage, community involvement and the issues that matter most to New River Valley residents.
For sports fans, WRAD is the home of Radford University and Radford High School Football play-by-play, giving local fans a front-row seat to the teams and games they care about—even when they can't be in the stadium.
WRAD reaches a diverse audience of Gen X, Millennials and Gen Z adults who are engaged with news, current events, politics and sports. These listeners are informed, active and connected to their communities, with many in their prime earning and spending years. They include established professionals, business owners, families and decision-makers with the purchasing power to make meaningful choices about the products and services they use. They value information, trust the personalities they listen to and support businesses that earn their confidence.
WRAD delivers **trusted information, influential personalities, local sports and an audience with the power to buy - **The New River Valley’s Voice for News, Talk & Sports.