Monticello Media
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Money Success with Joel Marks Joel Marks
Monticello Media is a Charlottesville-based company founded in 2007 with a mission is to serve community, listeners, and businesses throughout Central Virginia and the Shenandoah Valley.
As a privately held company, we remain focused on the needs of the communities we serve rather than the short-term expectations of Wall Street. Our station formats and digital offerings are shaped by local feedback and custom market research. Through our broadcast and digital products, we provide content that reflects the interests of our community while helping area businesses reach and engage their most valuable customers.
Founded in 2018 as a division of Monticello Media, New River Radio is dedicated to serving the communities, listeners, and businesses of Virginia’s New River Valley. We offer a diverse range of broadcast formats and digital platforms, including country, classic rock, news, talk, and sports, allowing us to reach audiences throughout the region.
We are also proud to serve as the flagship radio station for Virginia Tech sports.
Copyright 2026 Monticello Media LLC