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Money Success with Joel Marks Joel Marks
99.7 WCYK
99.7 CYK — Central VA & The Valley's Country Station
99.7 CYK is Central Virginia's country station, connecting Charlottesville, the Valley and the communities in between through the country music listeners love and the local personalities they know.
CYK blends today's biggest country hits with the country favorites that have become part of the soundtrack of Virginia life. But music is only part of the experience. CYK is built around real people, real conversations and the stories happening in our communities every day.
From Charlottesville to Staunton, Waynesboro and the Valley, CYK is where listeners come for country music, local information, concerts, contests, community events and personalities who understand what life is like here.
The station's programming is designed for active Central Virginia adults—people going to work, raising families, supporting local businesses, following their favorite teams, heading outdoors, going to concerts and enjoying everything Virginia has to offer.
CYK doesn't simply serve Central Virginia & The Valley. CYK is part of Central Virginia & The Valley
WHTE 101.9 and 104.9 in Downtown Charlottesville
Today’s CHR Hits. Hot 101.9 is C'ville's Hit Music Station.
A fast-moving, personality-driven station delivering today’s biggest CHR hits, compelling listener interaction and a strong connection to the local community. The station is entertaining, energetic and highly relatable, combining hit music with engaging personalities and content that reflects the lives of its audience.
The station targets adults 25–54 who are active, connected and firmly in their prime spending years—consumers who have established careers, households and lifestyles and are making meaningful purchasing decisions every day.
This is an audience that was historically overlooked by traditional CHR—a valuable group with significant disposable income and the confidence to spend, but with the experience to spend intelligently. Hot 101.9 reaches this audience with traditional radio and with an online approach that is a normal part of this group's everyday life
Today’s hits. Real personalities. A valuable audience that is ready to buy.
102.3 WHUK
102.3 The Hook — Brings You Back
102.3 The Hook is the soundtrack to the memories that never get old.
The Hook delivers a carefully selected mix of unforgettable hits from the legendary artists listeners grew up with and still love today. It’s familiar, feel-good music that creates an immediate connection with the audience and keeps them coming back.
The station reaches Charlottesville’s Gen X audience—established, active consumers in their prime earning and spending years. They have built careers, households and lifestyles and have the purchasing power to make meaningful decisions about the products and services they choose.
The Hook delivers more than great music. It directly connects with an audience that has the means and willingness to spend.
107.5 WCHV
WCHV — Charlottesville’s News, Talk & Sports Authority
WCHV is the station Charlottesville turns to for the news, information, opinions and sports coverage that matter most. Featuring nationally recognized voices from Fox News, Salem Media, Bloomberg and Westwood One Sports, WCHV delivers the trusted information, compelling perspectives and personalities listeners rely on every day.
Sports fans know WCHV as a destination for live play-by-play coverage, including Virginia Tech Football and Basketball. Cville 107.5 is also Charlottesville’s Home for the Baltimore Ravens, giving fans a front-row seat to the action when they can’t be at the stadium.
WCHV combines trusted national programming with a strong connection to the Charlottesville community, creating a News, Talk & Sports experience that keeps listeners informed, engaged and entertained.
WCHV reaches Charlottesville’s Gen X audience—consumers in their prime earning and spending years.
They are established, financially active and making significant purchasing decisions for their households, lifestyles and families. They have the income to spend, the experience to make informed choices and the confidence to invest in products and services that deliver value.
This is a highly desirable audience for advertisers: established consumers with purchasing power who are not afraid to spend—and know how to spend wisely.
WCHV delivers trusted information, compelling personalities and an audience with money to spend.
